Number and Step-by-Step Emojis

Emoji that help marketers lay out how-it-works steps, tutorials and numbered lists that are easy to follow.

Numbers zero to nine

Keycap numbers for steps, lists and rankings.

Arrows between steps

Pointers that show the flow from one step to the next.

Checklist

Ticks and boxes for a list the reader can work through.

Tutorials and guides

Tools, pins and bulbs for a how-to post.

Ready-to-copy combinations

  • Three steps

    Opening a three-step how-it-works post.

  • Next step

    Pointing to the step that follows.

  • Done

    Marking a finished checklist item.

  • Quick tip

    Flagging a tip inside a tutorial.

  • Top ten

    Opening a ranked list.

  • Follow along

    Inviting readers into a step-by-step guide.

Templates

  • How it works

    1️⃣ [Step one] ➡️ 2️⃣ [Step two] ➡️ 3️⃣ [Step three]. That's it.

  • Tutorial intro

    How to [Task] in [Number] steps, no [Tool] needed. 📖⬇️

  • Checklist

    Before you [Action]: ✅ [Item] ✅ [Item] ✅ [Item]

About this kit

A numbered list is the quickest way to remove uncertainty: a reader who can see the three steps to booking, ordering or signing up is far more likely to start. Keycap numbers turn a caption, a story or an email into a list that scans on a phone, and a few arrows and ticks show the flow between steps. This kit groups the numbers from zero to nine, the arrows and pointers that link one step to the next, the ticks and boxes for a checklist, and a set of tools and pins for tutorials and guides. Keep each step to one short line that starts with a verb, and write the numbers in words where the order matters to someone using a screen reader, since a keycap alone is read as "keycap one".

Using these emoji well

  • Start each step with a verb and keep it to one line, so the list scans on a phone.
  • A screen reader says "keycap one" for 1️⃣, so where the order matters, write "step one" in words as well.
  • Use the same arrow between every step; mixing arrow styles makes the flow harder to follow.