Black Friday and Cyber Monday Emojis

Emoji that help shops announce Black Friday and Cyber Monday sales, discount codes, countdowns and shipping deadlines.

Sale and price drops

The offer itself, from the black heart of Black Friday to a price heading down, in the currency your shoppers pay in.

Shop online or in store

Point to the cart, the laptop or the shop door, depending on where the deal can be claimed.

Countdown and timing

The start, the last hours and the final cut-off, for teasers and final calls.

Codes, gifts and shipping

Discount codes, free extras and the order-by date for delivery before the holidays.

Ready-to-copy combinations

Black Friday
Opening a Black Friday sale post or subject line.
Cyber Monday
Flagging an online-only Cyber Monday deal.
Price drop
Showing that a price has come down.
Cart waiting
Reminding shoppers that the sale is ending.
Free shipping
Announcing free delivery over a set amount.
Code inside
Pointing to a discount code in the post or email.
Final hours
The last call before the sale closes.
Gift sorted
Promoting early holiday gift shopping.

Templates

Teaser
Black Friday starts [Date] at [Time]. Turn on notifications so you see the first deals. 🖤🔔
Sale launch
It's on: [Discount] off [Product range] until [Date], [Time] [Time zone]. 🏷️⚡
Cyber Monday code
Cyber Monday only: use [Code] at checkout for [Real offer]. 🎟️💻
Shipping cut-off
Order by [Date] for delivery before [Holiday]. Free shipping on orders over [Amount]. 🚚🎁
Last call
Last hours: the sale closes tonight at [Time] [Time zone]. 🛒⌛

About this kit

Black Friday and Cyber Monday turn the last weekend of November into the busiest few days of the year for shop posts: a teaser before the sale, the launch morning, discount codes, a reminder that free shipping ends, and a last call before Monday night. Shoppers see dozens of these at once, so the emoji here are grouped by what each post has to say. The sale set marks the offer and the price drop, the shopping set points to the online shop or the store, the countdown set carries the timing, and the codes and shipping set answers how to claim the deal and when a parcel will arrive. Put the real discount, the end date and the time zone in words. A row of lightning bolts says urgent but not how much or until when, and a sale that keeps getting extended teaches people to wait for the next one.

Using these emoji well

Screen readers read each emoji aloud, so "🖤🏷️" becomes "black heart, label"; the discount, the end date and the time zone have to be in the words.
Name the real end time and keep to it; a countdown that restarts or a "final" sale that is extended teaches shoppers to ignore the next one.
In an email subject line, one or two emoji at the start stand out in a busy inbox, while a whole row looks like spam and can be cut off on a phone.
On its own 🖤 can read as grief or a goth look, so pair it with the words Black Friday rather than using it alone.

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